ACC 110 Lecture Notes - Whopper, Freakonomics

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The use of persuasive techniques in forms of literature. Benjamin franklin once said, if you would persuade, you must appeal to interest rather than intellect . Food makers want us to buy their newest products, while movie studios want us to go see the latest blockbusters. Because persuasion is such a pervasive component of our lives, it is easy to overlook how we are influenced by outside sources. Persuasion is exemplified in freakonomics by steven d. levitt and stephen j. dubner, Capitalism: a love story , and dude where"s my country? by michael moore. Despite being different forms of text, all three can be linked through the use of similar pervasive techniques such as humour and imagery to grasp and maintain the attention of their audience and convey their respective messages. Levitt and dubner use humour and imagery, combined with statistical and factual information, through storytelling and analogies to discuss unanswered questions and curious topics which appeal to today"s generation.

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