ACC 406 Lecture Notes - Lecture 3: Water Scarcity, Consumerism, Tim Hortons

• School: Ryerson University
• Department: Accounting
• Course: ACC 406
• Professor: Alison Beavis

Document Summary

Marketing ethics: refers to those ethical problems that are specific to the domain of marketing. People in marketing interact directly with the public. In a recent survey, it was found that more than two-thirds of canadians pay attention to issues related to corporate ethics and social responsibility and that three-quarters of. Canadian firms are actively engaged in key corporate social responsibility activities. Many customers remain highly skeptical of marketing. As many marketing executives correctly believe, creating an ethical climate that establishes the health and well being of consumers as the firm"s number one priority makes good business sense. Ethical climate: the set of values within a marketing firm, or in the marketing division of any firm, that guides decision-making and behavior. General robert wood johnson wrote and published the first credo for johnson & Johnson (j&j) in 1943- a one page document outlining the firms commitments and responsibilities to its various stakeholders.