ACS 100 Lecture Notes - Lecture 4: Federally Administered Tribal Areas, Positio, Isight

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People wonder about the creation of zombie movies, and mcluhan would argue that this is a symptom of the numbness that we feel. (cid:862)the effe(cid:272)t of ele(cid:272)t(cid:396)i(cid:272) te(cid:272)h(cid:374)olog(cid:455) had at fi(cid:396)st been anxiety. We have been through the three stages of alarm, resistance, and exhaustion that o(cid:272)(cid:272)u(cid:396) i(cid:374) e(cid:448)e(cid:396)(cid:455) disease o(cid:396) st(cid:396)ess of life, (cid:449)hethe(cid:396) i(cid:374)di(cid:448)idual o(cid:396) (cid:272)olle(cid:272)ti(cid:448)e. (cid:863) marshall. Mcluhan (164: (cid:449)e(cid:859)(cid:396)e as (cid:374)u(cid:373)(cid:271) i(cid:374) ou(cid:396) (cid:374)e(cid:449) electric world just like the natives were numb to our mechanical world/ culture (cid:862)na(cid:396)(cid:272)issus na(cid:396)(cid:272)osis(cid:863) = elf-hypnosis. We are still allowing old mechanical habits to govern our approach to new media the (cid:272)lash (cid:271)et(cid:449)ee(cid:374) the t(cid:449)o (cid:272)a(cid:374) (cid:271)e ha(cid:396)(cid:373)ful if (cid:449)e do(cid:374)(cid:859)t (cid:449)ake up to it. We can, if we choose to think things out, before we put them out (mcluhan would say: (cid:272)a(cid:374)(cid:859)t do this (cid:449)ith facebook. Electrical habits manipulate us at our most vulnerable: new technologies run algorithms to learn our patterns and use it in order to control us.

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