AER 318 Lecture Notes - Lecture 1: Bombardier Cseries, Monopoly Money, The Fortunes
19 Oct 2017
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Document Summary
They may have been born half a country and several decades apart, but the two canadian corporate titans share more than a few qualities in common. Bombardier has a history of big breakthroughs and bigger dreams. It also has a history of big disappointments and a blind spot when it comes to the competition. The fortunes (and misfortunes) of the gadget geeks from. Waterloo might garner more attention these days than the aerospace company. Airplanes just don"t have the sex appeal of smartphones. But if you had to pick one company to stand for the fortunes and misfortunes of homegrown ingenuity, it"s a no-brainer: Blackberry is one of canada"s biggest r&d spenders but it"s in second place to bombardier, which spent . 9-billion in 2012 alone. Blackberry might have shaped the modern world with its electronic devices, but bombardier was making a name for itself years before anyone had thought of stamping a transistor onto a slab of silicon.
