ACS 103 Lecture Notes - Lecture 9: Umberto Eco, Roland Barthes, Michael Shuman
Document Summary
Our society is alienating people to the point where they look for something to belong to or in. Humanities prepare and train you for more positions / careers vs. technical training does not prepare and train you for more. Means of social life (the stuff of life) The natural, technical and organizational resources available or potentially available. Ideas, images, knowledge, communication, cooperation, and affective relations. Communications and social life as source of primary value. We would now describe ourselves as living within a post-fordist creative economy. Intellectual activity/ using intellect to better/improve lives (make easier) Wage labour needs to be able to account for food, shelter and beer (extra income) Creative industries advertising, architecture, art markets, crafts, design, film and video, publishing, software, ect. Challenging tina (there is no alternative) vs. lois (locally owned import substitution) All cultural processes are processes of communication, therefore each of these processes is permitted by an underlying system of significations eco.