BSM 100 Lecture Notes - Lecture 6: Blue Ocean Strategy
29 Dec 2016
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Goals within a company: smaller objectives (ex. Milestones) that can be accomplished in the short term are more attainable and realistic. Crucial because the environment is constantly changing, so you have to adjust your goals accordingly. Helps you to make sure you"re on track or not. Motivation --> smaller goals can actually be attained, and so it"s less likely to become discouraged. You forget to talk to people in other departments, which is important. T - timeline: you don"t change your goal, you only change how you achieve it, goals (worry about) Willing to look outside, which is essential because a lot of the time businesses get too caught up with the internal aspects. What the competition is doing, and what they are not doing, so you. Internal processes can do it --> gap. Linked to technology --> intellectual capacity --> innovation. Funding --> be careful with how you spend past profits.
