BSM 100 Lecture Notes - Lecture 7: Swot Analysis, Blue Ocean Strategy, Balanced Scorecard
2 Apr 2016
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Document Summary
Bsm 100 week 7 vision and strategy coninued. Vision (goals)/mission swot idenify key success factors analyze the compeiion . Achievable and realisic in that ime frame: clearly developed in people, moivaion, measures producivity, measuring performance, manageable milestones, change in ways, exit. Try to understand the customers and the people you want to reach. Need to know what is available in the market, and what is taking care of their needs now, who are the compeitors, what need is not being saisied. Looking at the new key success factors speciic to the industry. Available only in small sectors of the market. Creaing new key success factors (don"t want to do what your compeiion is doing) Creaing a new market space, without forgeing about cost: ksf, diferent customer/opportuniies, new/diferent/innovaion. Aim is not to out-perform the compeiion in the exising industry. To create new market space or a blue ocean thereby making the compeiion irrelevant.
