BSM 100 Lecture Notes - Lecture 8: Corporate Social Responsibility, Family Values, Financial Statement
Document Summary
Individual values, in organizations the people who work there have individual value systems; this can become hard to manage due to factors such as : circumstance, immediately it seems to be easier, survival/senior manager. Profits: essential knowledge for survival, moved from focusing on short term profits to long term profits to establish the business. Responsibly to community: cause related marketing: partnerships between businesses and non profit orga- nizations designed to spike sales for the company and raise money for non profit. Responsibility to environment: sustainable development: doing business to meet the needs of this generation without harming the ability of future generations, green marketing: marketing environments products and practices for competitive advantage. 7/27/16: carbon footprint: amount of harmful greenhouse gases that a firm emits. Ethics and social responsibility: corruption is part of the culture in many countries (e. g. bribes, gifts, labour issues in host countries can be complicated (e. g. living wage, child labour)