BSM 200 Lecture Notes - Lecture 11: Web 2.0, Retail, Adware
21 Apr 2018
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Document Summary
Store secure (org. knowledge): who/how long [ppl leave] Engage in new pdt or mkt dev. Based on gd. info (credible) decisions (quality // fast) Churn rate: profit = revenue - cost ; # of customers (old, new) / x price. Experience feedback (how this is used) Employee: # (new + old); productivity measures. Return on investment: external debt; internal funds. Goals//vision effectiveness (access to info) * Pull technologies (reactionary) - when computer user asks for info fr. a website. Push technologies (proactive) - when computer/mobile user receives info w/o asking. Hardware - physical components used to collect, story, organize and process data. Horizontal (can get fr. others) and vertical (specific to an indus // profession - can be self-developed) Biz mgt. software that can connect all aspects of a biz. Operational - functional gr. support decision making. Internet-based storage capacity, application, processing to supplement internal computer resources (email services computers, servers, data storage systems)
