BSM 100 Lecture Notes - Lecture 5: Sport Utility Vehicle, Competitive Advantage, Competitive Intelligence
16 Feb 2018
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Document Summary
Competitive strategy : product unit, not corporate str. (5-8yrs) - for the whole (head management, ceos: market reality from bottom up (frontline salesmen, service, factory worker) a. Improvements +creativity r&d team: collaborative (culture//team spirit, competitive advantage, customer satisfaction - measures adv, trendsetter, dynamic/evolutionary, fast-paced innovation, flexibility. Plan of action to reach goal - [poa] [vision] Realistic within time period (market change - 2-3 yrs) I. e princess margaret-we"ll conquer cancer in our lifetime, largest suv. Aspiration (ambitions) entrepreneurial thinking direct the org. (risk vs return) Current // potential customers, employees, suppliers, retailers. Accommodate your vision: support, fund, communicate, collaborative. Creativity - network - market research (info) Not overly formal (rigid) - people, responsibility, what has to be done. Timely // reflective of current action, market situation. Mission (statement): reason of org"s existence (identity, legitimacy) Relevance within and out of the firm clarity (worker, potential customer//employee, stakeholder, investor, govt. , competitor)
