BSM 600 Lecture Notes - Lecture 8: Swot Analysis, Accrual, International Financial Reporting Standards
17 Apr 2018
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Bsm 600 week 6 march 2, 2018. Ho(cid:449) goodlife (cid:271)e(cid:272)a(cid:373)e ca(cid:374)ada"s do(cid:373)i(cid:374)a(cid:374)t fit(cid:374)ess p(cid:396)o(cid:448)ide(cid:396) a(cid:374)d g(cid:455)(cid:373) To be the best in the fitness business at fulfilling the needs of customers and employees: david patch evans. At start-up, hired 2 aerobics instructors (women) to become core of the goodlife team. Get people in share, not soak them. Biggest fitness business in the country and 4th in the world. Annual customer church, company has to be aggressive about attracting people, making sales, retention. 90% of goodlife"s g(cid:396)oup-exercise instructors work part time creates skewed balance of power between management and workforce. You only commit for a year when you take out a membership and that covers our upfront costs, advertising and commission. Built industry certification for trainers and instructors; created canadian fitness professionals. Why does patch have a successful strategy: knows his customers, monitors what they are looking for, understands the business and his customers, delivering his strategy.
