BSM 600 Lecture Notes - Lecture 9: Offshoring, Lvmh, Costco
17 Apr 2018
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Bsm 600 week 7 march 9, 2018. No venture capitalists, no consultants, no office, just best friends. Started rx in our kitchen in 2013. Sales are estimated to be over m this year. After a k investment 4 years ago. Strategy: create and market a clean-label high protein wholesome snack item in bar format. Reposition it from a natural food offering, and sell it as a mass consumption family product. Tactic: whole-food protein bar using 100% real ingredients: 12 grams protein. Kellogg co bought out the owner of rxbar protein bars for m to expand the world"s largest cereal maker"s portfolio of healthy snacks. Kellogg"s cereal unit, is facing poor demand as consumers move away from packaged and sugary goods and instead opt for organic products. A start up is a temporary organization formed to search for a repeatable and scalable business model.
