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Class Notes for Business Essentials at Ryerson University

BSM 100 Lecture Notes - Lecture 5: Strategic Management, Swot Analysis

BSM 100 Week5 Developing a Competitive Strategy Competitive Strategy Strategy is a Plan of Action to reach a Goal (Vision) within a specific time period In a nutshellto have an advantage over Competitors Strategy is dynami...

Business Essentials
BSM 100
Ranjita Singh
BSM 100 Lecture Notes - Lecture 3: Economic Equilibrium, Market Price, United States Treasury Security

Week 3: Ch 3 Economics: The Framework for Business (continued) Supply and Demand: Fundamentals of a Free Market System- Choice - How much can we sell? - How much will consumers buy? - At what price?.....the above 3 decisio...

Business Essentials
BSM 100
Ranjita Singh
BSM 100 Lecture Notes - Lecture 1: Human Services, Capitalism, Ebay

The NewBusiness- BSM100 Week 1 Business Moves veryFast-where, when, why - The players, products, markets, reason(s), time, mode of payment.. constant churn - Companies are being launched and are growing faster than ever. -...

Business Essentials
BSM 100
Ranjita Singh
BSM 100 Lecture 1: WEEK 1_ In-Class Notes

The New Business BSM 100 Week 1 Notes Course Objectives Issues an entrepreneur faces when starting a business Customers (target market) Finance The need to gain a sense of the market Competition Awareness of the risks + ...

Business Essentials
BSM 100
Singh
BSM 100 Lecture Notes - Lecture 4: Equilibrium Point, Demand Curve, Equal Voice

BSM 100 Week 4 Chapter 6: Small Business and Entrepreneurship 09.28.17 pg. 72,76,77 not on midterm, everything up to todays class is on midterm (1,3,6,5) ** Demand curve shifts outward, Supply curve shifts outward, what ha...

Business Essentials
BSM 100
Ranjita Singh
BSM 100 Lecture Notes - Lecture 11: Carbon Footprint, Organizational Culture, Oxymoron

Week 11: Business Ethics and Social Responsibility Ethics: individuals beliefs about right and wrong social responsibility: the obligation of a business to contribute to society ***a close relationship but not the same Eth...

Business Essentials
BSM 100
Ranjita Singh
BSM 100 Lecture Notes - Lecture 10: Retained Earnings, Income Statement, Cash Flow

Week 10: financial accounting: the branch of accounting that addresses the needs of external stakeholders; includes financial statements to provide broad information Who needs it? managers shareholders suppliers government...

Business Essentials
BSM 100
Ranjita Singh
BSM 100 Lecture Notes - Lecture 9: Brand Equity, Product Differentiation, Product Classification

Week 9: Product: anything a company offers to satisfy customer needs and wants, including both goods and services (its not just the physical product) services: A product by another name most services embody these qualities...

Business Essentials
BSM 100
Ranjita Singh
BSM 100 Lecture Notes - Lecture 8: Customer Relationship Management, Psychographic, Marketing Mix

Week 8: Marketing Porters Five Forces Model of Competition substitutes (user needs) suppliers competition customers New entrance (invisible competition) ***Must analyze all factors and decide if the industry is attractive ...

Business Essentials
BSM 100
Ranjita Singh
BSM 100 Lecture Notes - Lecture 7: Balanced Scorecard, Blue Ocean Strategy

Week 7: Vision, and Strategy contd Once you have analyzed the competition Create Objectives (smaller milestones) *Goals short term objectives environment changes on track or not helps you with communication when on track m...

Business Essentials
BSM 100
Ranjita Singh
BSM 100 Lecture Notes - Lecture 5: Scenario Planning, Competitive Intelligence, Swot Analysis

Week 5: MIDTERM FORMAT 45 multiple choice 3 short answer worth 5 marks each 1 hour 15 minutes Developing a Competitive Strategy Corporate strategy is for the firm as a whole (different from competitive strategy) Determined...

Business Essentials
BSM 100
Ranjita Singh
BSM 100 Lecture Notes - Lecture 4: Franchising

Week 4: Sole Proprietor Advantages all the money is yours complete control is given to you easy to form innovation is based on your ideas, work on your own terms only paying income tax instead of other taxes Disadvantages ...

Business Essentials
BSM 100
Ranjita Singh
BSM 100 Lecture Notes - Lecture 3: Market Impact, Niche Market, Gross Domestic Product

Week 3: Impact of a Macroeconomic Crisis U.S 08 Economic Crisis Impact on Canada employment went up, housing prices went down, and banks were near collapse; consumers bought less, and Canada exported less to U.S but import...

Business Essentials
BSM 100
Ranjita Singh
BSM 100 Lecture Notes - Lecture 2: Leading Edge, Mixed Economy, Tim Hortons

WEEK 2: The Genesis of a Business Chapter 4 Economics Readings: Opportunity Identification Last week a quick case on Business Environment Presentations: Burger Kings Acquisition of Tim Hortons (Aug 2014) How will the merge...

Business Essentials
BSM 100
Ranjita Singh
BSM 100 Lecture Notes - Lecture 1: Jeff Bezos, Social Environment, Jack Trout

Week One: Greatest Entrepreneurs of all time (prof opinion): Jeff Bezos Amazon Steve Jobs Apple (spoke well, dreamvision of the future) Oprah Winfrey (vision of the future, making something of her own opinion) Richard Bran...

Business Essentials
BSM 100
Ranjita Singh
Permachart - Marketing Reference Guide: Security Interest, Consequential Damages, Parol Evidence Rule

TM permacharts S a le s&L e a s e so fG o o d s General Considerations Un...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: Secured Transaction, Chattel Mortgage, Security Interest

permacharts TM S e c u r e dT r a n s a c t io n s Scope ...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: Statement Of Changes In Equity, Retained Earnings, Cash Cash

permacharts MT FINANCIAL STATEMENTS • Financial statements are documents that are BALANCE SHEET (B/S) STATEMENT OF RETAINED EARNINGS (SRE) ...

Accounting
ACTG 2010
All Professors
Accounting II - Reference Guides

Advance your knowledge with our advanced Accounting II! This companion Guide to Accounting I develops the reader’s understanding of balance sheets before moving into an effective summary of how assets are treated for accou...

Accounting
ACTG 2010
All Professors
Cost Accounting - Reference Guides

Specialized Accounting quick reference information in one handy place! This Guide provides specialized reference material that flows naturally from the contents of its companion Guides Accounting I and Accounting II. The t...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: New York Stock Exchange, Nyse American, Market Trend

l e a r n • r e f e r e n c e • r e v i e w permacharts TM Stocks & Bonds WHAT IS A STOCK? WHAT IS A BOND? ...

Biology
BIOL2761
All Professors
Permachart - Marketing Reference Guide: Net Asset Value, Mutual Fund, U.S. Securities And Exchange Commission

l e a r n • r e f e r e n c e • r e v i e w permacharts TM Mutual Funds WHAT IS A MUTUAL FUND? PURCHASING & REDEE...

Biology
BIOL2721
All Professors
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Business Communication, Human Communication, Jargon

Communication Success 2 Communication Success 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Administrative Law - Reference Guides

Administrative law directly influences the life of every American citizen. All local, state and federal agencies operate pursuant to general Administrative law principles. An understanding of all administrative law functio...

Business Admin - Mgt
MGMT 10
All Professors
Organizational Behavior - Reference Guides

The systematic study of individual and group behavior within organizational structures is outlined in this coordinated Guide. Theories of leadership and individual behavior are related to the foundations of group behavior ...

Psychology
PSYC 302
All Professors
Introduction to Business Law - Reference Guides

Business law, sometimes referred to as corporate-commercial law, is a system of governance and regulations in connection with the creation, existence and dissolution of businesses. Today, Canadian businesses are governed b...

BLAW - Business Law
BLAW 464
All Professors
Management - Reference Guides

The complex aspects of Management are made clearer in this Guide. This powerful Guide provides comprehensive assistance to anyone who desires a deeper appreciation of basic Management principles. The fundamentals of organi...

BA - Business Administration
BA 2283
All Professors
Corporations - Reference Guides

Corporations are explained with clarity and precision in this informative Guide! This guide helps to remove some of the confusion that popularly exists concerning the purpose, the extent, and the legal effect of different ...

BA - Business Administration
BA 2283
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors
Permachart - Marketing Reference Guide: Meeting Of The Minds, Executory Contract, Uniform Commercial Code

l e a r n • r e f e r e n c e • r e v i e w permacharts TM CContracts WHAT IS A CONTRACT? STATUTE OF FRAUDS ...

Law and Business
LAW 603
All Professors

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