CHY 599 Lecture Notes - Lecture 13: Shampoo

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Manufacturing cost and language to increase production. Create a culture and make your product same all over the world. Create a brand or culture for what you sell. For example: in u. s. every state or country has a store. In africa, you might have one at airports. Don"t change the product, but change the area u want to sell it to. Who are the players and how they compete. Basically breakup the market and focus on what you do. Rich people get best deals because of good credit. You segment both categories and charge high interest rate. Basically look at the whole market and segment them. People who have good credit scores can get loans and those that have bad credit scores cant. For example: in india, people get paid daily, so the income is not enough to buy the necessities. In canada, we have a shampoo bottle, in india, shampoo saches.

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