CMN 100 Lecture Notes - Lecture 5: Crisis Management, Brand Management, One Direction

• School: Ryerson University
• Department: Communication
• Course: CMN 100
• Professor: Keya Patel

Document Summary

Community management: brand management teams originally focused on messaging, content development, and marketing. One direction communication: now they work on both sides. From the organization and consumer: the more the organization is involved online the more likely they will know what they are doing well and wrong, sometimes referred to as community manage. Community management jobs include 4 functions: representing an organization on social media. Go to guy for questions about the product or organization: being the voice of the community inside the organization. Feeding information about customers back into the organization: mediating as the need arises, mediate any disputes that arise online about a product, keeping content fresh and interesting. Providing organization or product related content to consumers to keep them informed and interested (e. g. new product lunch) Do(cid:374)"t s(cid:272)hedule all your (cid:373)arketi(cid:374)g (cid:373)essages at the sa(cid:373)e ti(cid:373)e (cid:271)ut rather spread the(cid:373) out throughout the day. A(cid:448)oid auto dm"s (cid:894)too i(cid:373)perso(cid:374)a(cid:271)le(cid:895: i(cid:374)(cid:448)est ti(cid:373)e i(cid:374)to so(cid:272)ial (cid:373)edia.