CMN 210 Lecture Notes - Lecture 2: Kenneth Burke, Pathos, Rhetoric
4 Oct 2016
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What is rhetoric: from the words rhetor and orator (speaker, aristotle on rhetoric. All forms of communication (oral, written, bodily, visual) with intended specific effects on a target audience: function and strategic use: To change the way people think, believe, feel and act. To employ a form of energy (g. kennedy) Be a good citizen: the ultimate goal of rhetoric is identification (consubstantiality) between people kenneth burke the rhetoric of motive. How do we do rhetoric: a rhetorical situation has 3 components. Exigence: an urgent imperfection that can be changed by discourse. An audience: people who can be influenced/affected by the rhetoric. Constraints: limitations or restrictions: understanding rhetorical situations. Exists for the sake of something beyond itself. Logos: logos (like our word logic, appeal to rationality, logical argument (not fallacious, data, examples, stats, facts, reasoning etc. which are part of your message, toulmin argument. Pathos: pathos (like our word pathetic and pathology but without the negative connotations.
