CMN 279 Lecture 7: Professional Presentations

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Two rules of successful presenting: know your audience, know your medium. Demographic analysis: age, gender, sexual orientation, religion, group membership, ethic or cultural background. What do i want them to know believe or do because of my: what"s the most effective way of composing and presenting my speech to accomplish speech? my purpose? . About the audience: audience perception is selective. People hear what they want to hear: audiences, like all of us, are egocentric: why is this speech important to me? . An aural medium is always in the present tense . Content can"t be reviewed so it must be simple & clear. Ideas and information must be easily and quickly comprehended and retained: content is simply organized. Three common presentation structures: logical structure, organized so listeners know clearly how each point relates to your central purpose, use signpost words (my first point, my next point) to guide the audience through the presentation, narrative structure:

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