Class Notes (1,100,000)
CA (620,000)
Ryerson (30,000)
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CMN 279 (100)
Lecture 1

CMN 279 Lecture Notes - Lecture 1: Cyberwarfare, Soft Skills, Risk Society


Department
Communication
Course Code
CMN 279
Professor
Dianne Nubla
Lecture
1

Page:
of 3

Chapter 1: Geng the Message Across
Communicaon 
o  !""#$%
&! 
o' %%  
o($#! 
o)  * &
oCommunicaon Theory+&  $$ 
,-$ $&.
Communicang for Change
o*-"/%" %&
oSo skills: %."%
$#"%%$$"%%
oHard skills: %." &
012
,&
Knowledge Economy
o0$ & .  #%
o3%#% %  4/$
o5#& $
0&
&.!
(& 2
Fla%er Organizaons
o6!
o0+7!
o+$#
o8 /%9" $  
 %
Diverse Employee Base
o,%$$$%&
o8#%*
..%!
5:%$#
High-context cultures: %/!-!
3
Low-context cultures: %/!
";'3
$ ""!
Direct Message:
o0
o'%
o*$
o
o* $
o0/.
o
o#&#  &
o /
Negave Message:
o,
o*
o<&%%
o0
o)%
o0!/
o<
o/!.#
Persuasive Message
o3
o/
o=%..
o
o1
o %
o,/%
Visual Message
o.
o<&%%
o($
o&
o5.
o>$ ""%
Verbal Message
o*?/
o)?$
o0
o@