CMN 305 Lecture Notes - Lecture 5: Jeff Bezos, Strategic Planning
18 Feb 2017
School
Department
Course
Professor
Document Summary
Amazon created a hostile working environment affecting the workplace structure. Leadership principles: customer obsession, ownership, invent and simplify, are right, a lot, learn and be curious, hire and develop the best, insist on the highest standards, think big, bias for action, etc. The internal phone directory instructs colleagues on how to send secret feedback to one another"s bosses. Amazon"s ceo, jeff bezos is known for his extreme working habit and high dedication. I hope this isn"t a work culture you live in. 2 types: those that care, those that don"t care about the culture that"s happening. Release a statement acknowledging the issue and promoting inclusivity. Apologize for the unfairness some employees faced. Balance competitiveness and employee"s sense of security. Executive coach - polish communications strategies and skills. Social media guru - create tweeting so and postings. Speechwriter - hone word and thoughts of ceo. Media coach - advise on how best to handle report questions.
