CMN 600 Lecture Notes - Lecture 2: Social Progress
Document Summary
Teachers, scientists, politicians, advertisers: greater diversity of senders means less control over message. Institutions (publishers: technologies (printing press, cultural forms (newspapers, journals, textbooks) Between scientists (peer to peer) eg: scientific journal. Between science and society (peer to public) eg: news stories. The same message can have many different effects: Time frame: short term (outputs, long term (outcomes) Definition: the central organizing idea for news content that supplies a context and suggests what the issue is through the use of selection, emphasis, exclusion and elaboration. Media not only tells us what to think about, they also influence how we think (and feel) about issues represented in the media. That which makes an issue more notable, meaningful or memorable to an audience. Common frames in media coverage of science (nisbet) Gap (cid:271)et(cid:449)ee(cid:374) the pu(cid:271)li(cid:272)"s right to k(cid:374)o(cid:449) a(cid:374)d its a(cid:271)ilit(cid:455) to u(cid:374)dersta(cid:374)d.