CMN 600 Lecture Notes - Lecture 7: Warren Weaver, Press Release, Jargon
20 Oct 2017
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Document Summary
Defines communication as the transmission of messages across space for the purpose of control. Each new medium of communication increases the spatial-temporal and social-cultural gap between sender and receiver. Generates demand for comm. models and techniques for reducing this uncertainty (and risk) about how audiences will respond to messages. Noise = anything that interrupts the movement of message or prevents the intended impact or effect from occurring. Four types of noise (julia wood, 2010) [t]he ways in which genetics research is presented in the news has been shown to have significant effects on an individual"s perception of risk and health behaviours. The research holds great promise for providing an understanding of the genomic contributions to cancer the findings are just the beginning . The research deciphered the genetic code of breast and colon tumors . Enables study of very specific effects of very specific variables in message"s transmission.
