CMN 100 Lecture Notes - Lecture 3: Information Source, List Of Fables Characters, Connotation

• School: Ryerson University
• Department: Communication
• Course: CMN 100
• Professor: Catherine Jenkins

Document Summary

Meyers, 2014 business style: word choice, conciseness, and tone. Plain style: (or plain language) is a style of writing that place value on simplicity, directness, and clarity. Helps you reach your readers instead of putting them at a distance. Use common, everyday words, except for necessary technical terms. Use personal pronouns: i, you, and we. Place the subject as close as possible to the verb. Readers often skip over unfamiliar words or only partly grasp their meaning. Example: pretentious: it is preferable to effect the adoption and implementation of precautionary measures than to embark on a regrettable course of action, plain: it"s better to be safe than sorry. Curb your use of words ending in -ize and -ization. Use only job-related jargon (special vocab for a group, trade, profession, or sphere of activity) Step 2: use fresh and current language. Step 3: keep language specific, precise, and functional.