CMN 100 Lecture Notes - Lecture 3: Social Network

• School: Ryerson University
• Department: Communication
• Course: CMN 100
• Professor: Keya Patel

Document Summary

How do organizations decide which social media platform they will use: the type of content they want to portray. What is it: how you connect with people the study of how people, organizations or groups interact with others inside their network. Social networking theory cont: so(cid:272)ial (cid:374)et(cid:449)ork theor(cid:455) (cid:448)ie(cid:449)s so(cid:272)ial relationships in terms of nodes and ties. Egocentric- single node as the focus of attention. Whole network- consideration of all nodes in the environment. Node- individual actors in a network corporate units: discrete individual collective social units (student group) studied in either dyadic (relationship between 2 actors) or triadic (relationship between 3 actors) Honeycomb framework: it is a way for organizations to understand how users interact in social networks, 7 co(cid:373)po(cid:374)e(cid:374)ts: Identity: the e(cid:454)te(cid:374)t to (cid:449)hi(cid:272)h users re(cid:448)eal their identify in social media settings (e. g. age, gender, name, etc. ) Orga(cid:374)izatio(cid:374)s should(cid:374)"t i(cid:374)sist o(cid:374) users pro(cid:448)idi(cid:374)g their ide(cid:374)tit(cid:455) (cid:271)ut rather find a balance between privacy and sharing identity.