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CMN 100 (12)
Lecture

CMN lecture notes 2

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Department
Communication
Course
CMN 100
Professor
Thomas Barbiero
Semester
Fall

Description
Typography • Defined:  o Typography: practical and artistic arrangement of type and printing with  type  • Examples:  o Book covers; billboards; packaging; advertising logos; formal documents • Right typeface can set the mood and tone for your text and overall design  • Differences and similarities in typeface generate a visual feel in the documents  o Concordant  Same typeface= formal and placid  One font. Within font (times new roman) there are several styles;  regular; italic; bold; bold italic; and different font sizes o Conflicting   Combining similar typefaces= neither the same, nor different;  distressing to the eye. You do not want this relationship to occur in  your visual designs   Times New Roman& Georgia  o Contrasting  Distinctly different typefaces= visually stimulating, eye is drawn to  emphasized contrast.   Appealing and attractive; simple designs become more eye­ catching.   Georgia heading; Arial body; Georgia bold within body  Unless trying to deliberately make things look messy, don’t use  more than 2 typefaces  Basic Concepts of typography o Lines
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