The Two Rules of Successful Presenting
1. Know Your Audience
2. Know your Medium
What does the Audience Want to Hear?
"There is nothing that people are so interested in as themselves, there own problems, and the
way to solve them. That fact is basic...its the primary starting point of all successful public
-- Harry Emerson Frosdick
Studying the Audience
1. Demographic analysis:
Racial, ethnic, or cultural background
2. Situational Analysis:
Why are they there- what are they expecting from you?
What is their attitude towards you and the subject? Will there be resistance? How will you
Are there tensions or conflict within the audience?
Is your rank in the organization above or below your audience? What is the level of
Are there decision-makers in the audience? Their concerns?
How knowledgeable are they in the subject area?
What question will they want you to answer?
Three questions for the speaker:
"to whom am I speaking?"
"Whats my purpose? What do I want them to know, believe, or do as a result of my
"What's the most effective way of composing and presenting my speech to accomplish my
About the Audience:
Audience perception is selective. People hear what they want to hear.
2. Know your medium An aural medium is always 'the present tense'/
Content can't be reviewed so it must be simple &clear.
Ideas and information must be easily and quickly comprehended and retained.
An effective presentation is designed around a specific (single) purpose. That means you
should have something clean and definitive to say and a reason for saying it
Giving the Presentation Structure:
Content is simply organized
Arranged around a specific purpose (just one)
Clearly identify the main idea listeners are meant to retain
Supporting details should be simplified
2.KNOW YOUR MEDIUM
Three common presentation structures:
1. Logical structure:
Organized so listeners know clearly how each point relates to your central purpose.
Use signpost words (my first point, my next point) to guide audience through the
2. Narrative structure:
Information related as an accurate, credible and compelling story. To work, must be well-
told interesting and relevant.
An effective way to make you and your ideas memorable.