Class Notes (839,574)
Canada (511,407)
CMN 124 (62)
John Burry (16)
Lecture

Class 2

5 Pages
107 Views

Department
Communication
Course Code
CMN 124
Professor
John Burry

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Description
George Nico Communication in BTM (Notes) 9/11/12 Oral Presentations: - 5-7 minute presentation - Mature topic (do not choose a topic that requires a lot of research) - Do not read off a piece of paper Communicating at Speed – The Writing Process - Steps to the writing process: o 1: Prewriting (assess the purpose, audience, channel)  Identify the primary purpose (inform, persuade)  Estimate the scope of the subject (breadth and depth)  Determine your reader’s needs  Select the appropriate channel (accuracy, speed, cost, permanence, detail, formality, privacy…)  Collect the necessary information  Audience Analysis  The reader’s responsibilities and position? o Determines how the info will be used o Determines level of formality and the right tone  The reader’s attitude, interests, questions? o Determines message’s level of importance o Anticipates the reader’s questions  Your experience with the reader? o Determines possible areas of conflict o Determines issues of credibility  How much does reader know? o Determines amount and type of detail o Determines level of jargon  The reader’s likely response? o Anticipates need for persuasive strategies  More than one reader? o Determines primary and secondary audience  Revising and Editing tips  Work from a paper copy of the draft  Reduce your reading speed  Review the document from the reader’s p.o.v.  Review more then once  Read the draft aloud.  Don’t rely only on grammar and spell checkers o 2: Organizing and outlining (the most strategic and logical arrangement of ideas and details) o 3: Drafting (precise wording and organizational style) o 4: Revising and editing (from the reader’s perspective) - Plain Style: George Nico Communication in BTM (Notes) o Clear, understandable o Use reasonable sentence lengths (8 words: 100% comprehension, 15 words: 90%) o Use active voice verbs. (The subject performs the action: ‘Bob selected new computers.’ Vs. ‘new computers were selected by Bob.’) o Use personal pronouns: I, you, and we. o Use unambiguous language (‘I cannot recommend this solution too highly.’ Or ‘Our division needs more effective writers.’) o Place the subject as close as possible to the verb. o Plain style doesn’t mean oversimplifying or “dumbing down” your content. It gives routine communication anger, impact and precision that sustains readers’ interest and lets them easily grasp complicated ideas and activates. - Avoid using words ending in –ize and –ization. - Use familiar Words: o Use only job related jargon. Be sure your reader understands it. o Avoid buzzwords like synergy, globalize, paradigm shift- they get old fast. o Eliminate slag and replace clichés - Keep language specific and precise: o Avoid ambiguous phrasing  Good technical writing ideally has one meaning only and allows for one interpretation.  “All managers are not required to submit reports (Are some required too?) o Avoid ambiguous pronoun references.  Each pronoun (He, she, it, their, etc) must refer to one clearly identified noun. o Avoid ambiguous punctuation.  A missing hyphen, comma, or other punctuation mark can obscure your meaning. o Revise to eliminate ambiguities:  Call me any evening except Tuesday after 7 p.m.  Visiting colleagues can be tiring  Janice dislikes working with Claire because she’s impatient. - Business Style o Use plain, precise and familiar language to get the point o Identify strategies for concise messaging o Concise writing conveys the most information in the fewest words. o But it includes the details necessary for clarity and courtesy. o Use fewer words whenever fewer will do. o Eliminate long lead-ins. Start directly. Unless extreme politeness is required, delete any opening phrases ending in that or because. o Strategies for concise writing:  Reach a conclusion: Conclude  Make the assumption: Assume George Nico Communication in BTM (Notes)  Make a decision: Decide o Cut wordy phrases: Just one word will often do.  The majority of: Most  On a personal basis: Personally  Would be able to: Can  At this point in time: now
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