George Nico Communication in BTM (Notes)
- The two rules of successful presenting
o Know your audience
o Know your medium
- What does the audience want to hear?
o “There is nothing that people are so interested in as themselves, their
own problems, and the way to solve them. That fact is basic… it is the
primary starting point of all successful public speaking.” – Harry
- Studying the Audience
o Demographic analysis
Racial, ethnic, or cultural background
o Situational analysis
Why are they there – what are they expecting from you?
What is their attitude toward you and the subject?
Will there be resistance? How will you counter it?
Are there tensions or conflict within the audience?
Is your rank in the organizing above or below your audience?
What is the level of formality?
Are there decision-makers in the audience? Their concerns?
How knowledgeable are they in the subject area?
What questions will they want you to answer?
o Three questions for the speakers
To whom am I speaking?
What’s my purpose? What do I want them to know, believe, or
do as a result of my speech?
What’s the most effective way of composing and presenting my
speech to accomplish my purpose?
o About the audience
Audience perception is selective. People hear what they want
Audiences, like all of us, are egocentric: “what is this speech
important to me?”
o Preparing the presentation
Keep the audience constantly in mind as you prepare.
o Know your medium
An aural medium is always in “the present tense” George Nico Communication in BTM (Notes)
Content cant be reviewed so it must be simple & clear
Ideas and information must be easily and quickly
comprehended and retained.
An effective presentation is designed around a specific single
purpose, that means you should have something clear and
definitive to say a reason for saying it
o Giving the presentation structure
Content is simply organized
Arranged around a specific purpose (just one)
Clearly identify the main idea listeners are meant to retain
Support details should be simplified
o There common presentation structures
Organized so listeners know clearly how each point
relates to your purpose
Use signpost words (my first point, my next point) to
guyed audience through the presentation
Information related as an accurate, credible and
compelling story. To work must be well told, interesting
An effective way to make you and your ideas
The most common presentation structure
Three standard parts – introduction, body and
o The introduction: