CMN 215 Lecture Notes - Lecture 2: Prosumer, Participatory Culture, Technological Convergence
26 Oct 2017
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Document Summary
Media are central to the ways in which we come to know and understand the world. Traditionally, pr agency writes a press release that is sent to all news agencies, news agencies interpret the press release and choose whether they will run a story on it. The press release is dead - anybody can publish content. They are part of the "general texture of experience" Communication media affects us on individual (micro), societal (meso), and global (macro) levels. The internet has allowed individuals to become content producers, not just content consumers. Just because your "producing content" doesn"t mean it"s anyone is listening or your "content" will have any impact. Communications technology has the ability to shrink space (the telegraph, telephone, radio, television, and internet) Concerns about media: commercialization and privatization, privacy, and the digital divide. The act of making a message common to one or more people. Emphasizes social and media-related variables that inform the process of communication.
