CMN 269 Lecture Notes - Lecture 1: Semiotics, Divergent Thinking, Motivation
8 Nov 2016
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Communication broadly defined: signifying practices, social semiotics (material culture as a set of signifiers we can read and interpret and speak with) Types of creativity = replication (movie sequels) + redefinition (revisit existing products) + forward incrementation (slight changes, nudging forward) + advance forward incrementation (big changes) People are most creative when they are motivated primarily by the interest, enjoyment, satisfaction, and challenge of the work itself i. e, by intrinsic motivation. Semiotic resource: a means (material/social/cultural) for meaning making. They have a meaning potential, based on their past uses, and a set of affordances based on their possible uses. People are thus, sign makers who shape and combine semiotic resources to reflect their interests. It marks a shift away from conventional (cid:374)otio(cid:374)s (cid:449)hi(cid:272)h represe(cid:374)ted people as reprodu(cid:272)i(cid:374)g already existing signs within a relatively stable and fixed system of choices. Semiotic mode: a set of socially and culturally shaped resources for making meaning.
