CMN 269 Lecture 3: CMN 269 - Rhetoric in Popular Culture (Brummett)
31 Jan 2017
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Document Summary
The ways in which signs influence people. The countless meaningful items, images, and so on that surround us. Something that induces you to think about something other than itself. When you see it, you do not think only about the book itself; you think about the class in which you are enrolled, about how much the book costs etc. Indexically: one thing is always or often found with another thing, and so one gets you to think of the other. Iconically: a sign that makes you think of something else because the sign resembles that thing. Symbolically: signs can get you to think about something else purely because of agreement or convention, because people are in the habit of connecting a particular sign with a particular meaning. Artifact: an action, event, or object perceived as a unified whole, having widely shared meanings, manifesting group identifications to us.
