CMN 269 Lecture Notes - Lecture 3: Commodification, Guy Debord, Situationist International

• School: Ryerson University
• Department: Communication
• Course: CMN 269
• Professor: Richard Mc Master

Document Summary

Diffusion: innovators, early adopters, early majority, late majority, laggards. The spectacle : a mode of deceitful social domination promising fulfillment through entertainment and consumption. Degradation of being into having and from having into merely appearing . The celebrity as the spectacular representation of a human being . The fraud of satisfaction: rapid replacement of products reveals the illusory nature of the spectacle . Detour or diversion (but also hijacking or re-routing or misappropriation ) Taking the products of the dominant culture and reworking them to subvert and challenge them. Subverting and reclaiming existing political and commercial rhetoric. Tries to interrupt or sabotage the message of what is seens as the monolithic power structures governing cultural life . The spectacle isn"t all encompassing and there are gaps you can use to speak back. A rhetorical process of intervention and invention which challenges the ability of discourses to make meaning in predictable ways. Taking existing corporate messages and alter or rework them.