CMN 305 Lecture 3: Public Opinion and Attitudes in PR Realm NOTES

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Problem: there"s a double standard, they don"t protect the everyday user. Twitter"s solution: spam is a solved problem - we know how to detect and filter that. If you approach a bus like spam, you"ll never put a dent in abuse. - leslie miley, Engineering manager; we suck at dealing with abuse and trolls . Platform"s purpose - we have to think of the makeup of the company and their values. They have internal questions about the purpose of twitter and how users. If there is this confusion, how is there any consensus within the actually company. Being unclear themselves of their own identity in new media. Lack of empathy among the 70% white male employee population. Fighting fires instead of putting out of fires. Approached the harassment problem the same way they tackled previous issues with spam. Tried developing content-based filters instead of context-based. Invested in growth (creating new features in order to distract from real issues)

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