CRI 510 Lecture Notes - Lecture 5: French New Wave, Passive Income, Brand Equity
2 Nov 2016
School
Department
Course
Professor
Document Summary
Snl isn"t just an incubator for talent who then go elsewhere: it"s a generator of ongoing passive income. First year snl cast members, in order to be considered for the show, must sign a contract that allows nbc a large amount of control over their careers for years: up to 12, to be exact. The old hollywood star system this is reminiscent of the star system in old hollywood where movie stars were salaried employees of studios on 7 year contracts. Studios had enormous control over their stars: they changed their names, their hair color, even their faces through plastic surgery. They also dictated who their stars were allowed to date. Studios were vertically integrated companies with their own marketing and pr divisions, distribution mechanisms, and exhibition spaces (they owned theatres) until 1948 when they were forced to sell their theatres due to anti trust law. Paramount, mgm, columbia, universal, warner brothers, rko, and 20th.
