CRI 540 Lecture Notes - Lecture 2: Fan Art, Junk Culture, Margaret Atwood
Document Summary
Anita elberse suggests that although there is indeed a long tail, it is very long and very flat and that a better business strategy in the creative industries is to identify fewer winners and bet big on them. And not out with all the cool people having fun without you. The pareto principle or 80/20 rule the pareto principle holds that in most situations, 20% of actions create 80% of effect in the grand central example in the book, 20% of titles created 80% of profits. Marvel"s distribution is even more skewed we see this in communities of co-consumption as well these are the most important strategic targets and they generally make up about. But they influence the rest of the community low self-centrality of consumption activity: they define themselves by what they like. Not someone who reads margaret atwood and likes it, they"re margaret atwood fans.