CRI 550 Lecture Notes - Lecture 8: Richard H. G. Bonnycastle, Torstar, Harpercollins
25 May 2016
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Document Summary
Was owned by torstar corporation in 1951, sold in 2014 to news corp. 1949 was found in winnipeg, manitoba as paper print reprint company. First book was nancy bruff"s the manatee. Strong sales but profit margins were limited. Following the death of one of the partners, richard bonnycastle got full control. The hospital in buwambo by anne vinton. Informally agreed to extend business arrangement for another year. Usually editorial decisions were based on editors and publishers. They actually commissioned a study to look at this. Spend millions of dollars researching their readers. Hired advertising firm in new york to do surveys. Few of studies in canada, majority in states. 1964 exclusively publishing mills & boons books. 1967 only 78% of sales still took place in canada. Did not get a lot of returns on sales, 85/90% did not come back. Richard bonnycastle jr. took over company and moved to toronto.
