CRI 620 Lecture Notes - Lecture 10: Halifax Pop Explosion, Canadian Music Week, Ottawa Bluesfest
22 Mar 2017
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Document Summary
Canadian examples: wayhome, ottawa blues fest, osheaga, Takes place in multiple venues (of multiple sizes) in a city over multiple days. Often includes a showcase element where artists an apply to be selected to perform; either directly to the festival or through a third party sponsor. Canadian examples: halifax pop explosion, canadian music. Clubs: growing an act"s standalone value as an entity can fill in almost all dates on a tour without weekday gaps. Clubs: draw and sometimes pay is almost entirely dependent on artist. Festival season: spans all late spring to early fall months; sees less acts playing in clubs due to radius clauses. Tiered pricing as the festival date gets closer. These are the most effective ways to monetize your festival; offer multiple things at different price points. Marketing to a wide variety of age groups and genres. Vip includes bar service, complimentary snacks and cocktails, and washrooms.
