CRI 300 Lecture Notes - Lecture 1: Vitruvian Man, Copyright Symbol, Negative Space

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Building blocks and applied philosophy of visual art. Different shades/tints can evoke various moods, energy etc. Some colors support specific concepts, thoughts etc. Line: dra(cid:449) people"s atte(cid:374)tio(cid:374) to(cid:449)ards or a(cid:449)a(cid:455) fro(cid:373) a fo(cid:272)al poi(cid:374)t, can be used as dividers. The volume of a work in regards to perspective. Lightness vs darkness: used, negative space, foreground etc, allows focus on a primary object, when space is place around it, ca(cid:374) portra(cid:455) a st(cid:455)le a(cid:374)d/or feeli(cid:374)g to the (cid:373)essage (cid:455)ou"re (cid:272)o(cid:374)(cid:448)e(cid:455)i(cid:374)g. Maslo(cid:449)"s theor(cid:455) of needs (cid:862)must (cid:373)eet people"s (cid:271)asi(cid:272) (cid:374)eeds (cid:271)efore it (cid:272)a(cid:374) atte(cid:373)pt to satisf(cid:455) high-le(cid:448)el (cid:374)eeds(cid:863) Good designers aim to target the top of the pyramid when making advertisements. Most designers aim for the bottom; easier. Most car commercials use a rugged-feel a(cid:374)d (cid:449)o(cid:373)e(cid:374) to attra(cid:272)t the (cid:272)o(cid:374)su(cid:373)er"s (cid:374)eeds towards the bottom of the pyramid. Horror movies: the (cid:373)ore (cid:455)ou are e(cid:454)posed to a(cid:374) i(cid:373)age, the (cid:373)ore (cid:455)ou"ll see it, e(cid:448)e(cid:374) if it"s (cid:374)ot there.

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