CRI 400 Lecture Notes - Lecture 2: Microbrewery, Maker Culture, Songza

• School: Ryerson University
• Department: Creative Industries
• Course: CRI 400
• Professor: Emilia Chevtchouk

Document Summary

Habitually creates and innovates to build something, creating new value. Initiative and creative thinking, able to accept risk and failures, organize social and economic mechanisms to turn resources and situations to practical use. Classic types of entrepreneurs (vesper 1980: self-employed, team builders, independent innovators, pattern multipliers, economy of scale exploiters, acquirers. E. g. mom and pop shop or ipros, do all work and keep all profit. Discount prices and operate with low overhead = large sales volume. Take over existing, use own ideas to create value, e. g. google