CRI 420 Lecture Notes - Lecture 12: Cash Flow, Kids Can Press, Hogarth Press
17 Apr 2018
School
Department
Course
Professor
Document Summary
Ideology- usually has a clearly discernible ideology or aesthetic: style of publishing, political point of view. Reason for establishment- established for artistic or political reasons as opposed to being established for commercial gain or religious reasons. Small presses of today find their roots in england, 1880s and 1890s. Other factors: canada council for the arts, new social and political order, new market for books. Started as a publishing collective at u of t. Devoted to feminine issues, sexuality, health care. Marketing to kids is a difficult thing, can"t actually talk to the customer. 42% of the 87 firms had losses, total losses of , 000. Ideology- usually has a clearly discernible ideology or aesthetic. Reason for establishment- established for artistic or political reasons. First modern small press was the hogarth press founded in 1917 by leonard and virginia. Small presses appeared in canada in the late 1930s and early 1940s as offshoots of literary magazines.
