CRI 630 Lecture Notes - Lecture 1: Adsense, Media Planning, Copywriting
15 Jan 2018
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Document Summary
Twitchell, james. (2000) twenty ads that shook the world, three rivers press (reading) Advertising and marketing websites: adage. com, strategyonline. ca, marketingmag. ca. Industrialization: rise of literacy, rise of industrialization (consumer goods and disposable income 18th 19th century), 18th century, early print advertisements (newspaper, posters: advertising by medium timeline: [print] posters 1472, newspapers 1650, Magazines 1844, billboards 1867, catalogs 1872; [pre-digital] radio 1922, Tv 1941, junk mail 1954, telemarketing 1970; [digital] banner ads email. 1994, mobile sms ppc 2000, pop-ups 2001, blogs (google adsense) 2003, Mobile websites (google adsense)/facebook/youtube 2007, online articles (in-text ads)/linkedin 2008, mobile apps 2009, twitter 2010, native advertising/facebook mobile 2012. Insight: showing that you have deep understanding with what will motivate an individual (to buy: builds celebrity. Core advertising principles: traditional print ad: headline (engage catchy), what (picture, hero image, product), why (body, sell copy), who (logo, brand id), how (call to action link/website/hashtag) Advertising agency: thomas barratt (london, 1860) father of modern advertising pear.
