CRI 800 Lecture Notes - Lecture 2: Pixar Image Computer, Business Model Canvas, Toy Story 2

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Business model canvas: key activities, key resources. Creating value at the interface of arts and commerce. Reflect: people before ideas, when faced with a challenge, get smarter, fail early and fast, managing is a creative activity, not a controlling activity . Key activities: what are they: production, problem solving/service, networking/platform/connection. Producing video content, manufacturing clothes, recording an album, publishing. Pre disney deal: software coding, sell computers, storytelling, cgi producing. Supporting activities that aren"t key to the business/can be outsourced: eg. Music: distribution/wide availability of music, touring, merchandise. Museums/fine art: curation: the selection of the exhibit and marketing. What didn"t catmull know at pixar image computer: didn"t know profit and loss, didn"t know how to build a team, financial accounting, didn"t know how to price his computer. Focus: need to know what to focus on first. Didn"t have a good business model on how to sort out what he was going to do.

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