CRI 800 Lecture Notes - Lecture 4: Coopetition, Air Miles, Price Fixing
10 Feb 2017
School
Department
Course
Professor
Document Summary
Internship company analysis: detailed description of your internship"s bmc due. Network of suppliers/partners that make a business model work. The bmc identifies four types of partnerships: buyer seller, strategic alliances, joint ventures, co-opetition. Output deal whatever i produce, you"re going to buy a certain number of hours over the next few years. Ci examples: fashion buying fabric material, outsource public relations, catering. Happy meals eg. food and the latest movie comes out brings in new customers and exposure. Between competitors: can spread risk, reduce cost, access resources like r&d, marketing, output deals eg. disney might compete with columbia but for certain areas you can distribute certain films on certain channels. Co owned to share resources, capabilities, risks, benefits. Unite to achieve goals they can"t do on their own. But 50-70% of all joint ventures fail. Warner brothers is trying to get access to chinese markets by partnering with. It"s not just i win/you lose (game theory)
