CRI 800 Lecture Notes - Lecture 3: Ikea, Sweatshop, Facial Recognition System
25 Feb 2017
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4 megatrends are shaping us next: voice vr/ar, artificial intelligence, messaging. The different groups of people or organizations an enterprise aims to reach and serve. One must differentiate segments if they have different needs. Google helps customers but also businesses that pay it to put them on the front page (first page) Eyeopener is free newspaper for students and faculty but also allows for advertisers to advertise. Public relations (getting your brand in the minds of consumers) Not just the product but also the experience. Costco- buy more than you need because you can save more money in the long run. Call telus if there"s a problem with your phone bill and a customer service person will help you. Nordstrom employees are dedicated and will help you. Really close employee that have known you for a long time. Family owned hair salons that reach out to you about roots growing out, etc.
