CRI 800 Lecture Notes - Lecture 7: Golden Fleece, Botulinum Toxin, Toy Story 3

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Catmull fear and failure: learning process, no way to learn, depends on why you fail, fail early and fail fast, warning: golden fleece awards to make fun of scientists. Discovery vs planning: explore different roads, know where you"re going, point of no return, planning pro and con, clarity and efficiency, too much planning = rigidity/shuts out ideas. Pixar learns from failure: to avoid future meltdowns at pixar > assign mentors, need to develop younger directors, informal teaching, deep connections, trust, deadlines vs staff development, deadlines defined, don"t stigmatize failure (no fear) Bmc: value proposition: what is a vp, bundles of benefits that lead clients (customers) to do business with you rather than your competitor, customer segment, what are the two main components of a vp. Constructive criticism: build on people"s ideas, not tearing them down; building, don"t say no without a possible solution. All benefits: what"s the difference between yours and comeptitors, competitors may have same list of benefits.

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