ECN 104 Lecture 5: lecture 5 - notes

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5. 3 utility maximization & the demand curve. 5. 1 the law of diminishing marginal utility. Added satisfaction declines as a consumer acquires additional units of a given product. For example, a consumers" desires for an automobile, when they have none, may be very strong, but the desire is less intense for a second car, and weaker and weaker for a third or fourth. A product has utility if it can satisfy a want. Total utility: the total amount of satisfaction derived from the consumption of a single product of a combination of products. (an actual measurement, like dollars, time, etc. ) Marginal utility: the extra utility a consumer obtains from the consumption of one additional unit of a product. (utility or abstract units meaning that it could be anything). The relation between total utility and marginal utility links: https://www. khanacademy. org/economics-finance-domain/ap- microeconomics/basic-economic-concepts/16/v/marginal-utility https://www. khanacademy. org/economics-finance-domain/ap- microeconomics/basic-economic-concepts/16/v/visualizing-marginal- utility-mu-and-total-utility-tu-functions. 5. 2 theory of consumer choice marginal utility per dollar.

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