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ECN 104 Lecture Notes - Movie Central, Luddite, Eastern Religions

Course Code
ECN 104
Jeffrey Boase

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- "Class" comes about when a group of people, as a result of common experiences, feel and
articulate the identity of their interests as between themselves, and as against (others) whose
interests are different from theirs.
- Class is simply equated with wealth – "low class" equals poor – "high class" equals rich
- The Luddites were 19th-century English textile artisans who protested against newly developed
labor-saving machinery from 1811 to 1817.
- "The medium is the message", technology – the form, or "medium" of culture- has great material
significance than the content, or "message."
- Money changes everything – we are interested in film box office numbers without even watching the
- Central elements of "Beat" culture included rejection of received standards, innovations in style,
experimentation with drugs, alternative sexualities, an interest in Eastern religion, a rejection of
materialism, and explicit portrayals of the human condition.
- In the cultural industry, the media deceives people in the name of entertainment
- The cultural industry purposely creates false expectations and desires
- Cultural is now commoditized; it has been turned into something that is bought and sold (mass
- Key features of contemporary popular culture is the importance of the "new"
- Popular culture distracts us from focusing on more important things such as political affairs and
what the government is doing; after all, there is so much T.V. to watch!
- Popular culture seems to signal the death of the project of human freedom
- Style has become a major element in consumer goods; the physical appearance of products.
- Even after 9/11, democratic leaders where trying to convince consumers to continue shopping
- Consumption has become a key aspect of life in general; we are often purchasing for leisure
- Advertising and Marketing is creating a desire for new wants
- Consumerism is the answer to the inevitability of over-production through mass production; the
government needs people to keep buying to avoid an economic crisis. Hence, consumers are also
produced through the factory line out of wages that they are paid.
- You are able to distinct yourself from others through what you choose to consume
- Capitalism affects the way people interact with each other based on the economic class the belong
to and the means by which this is reflected are commodities
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