ECN 104 Lecture Notes - Lecture 4: Price Floor, Economic Surplus, Demand Curve
Document Summary
Demand curve: only a small number of consumers, this curve doesn"t look like the smooth demand curves. These demand curves are step-shaped, with alternating horizontal and vertical segments. Each horizontal segment each step corresponds to one potential buyer"s willingness to pay. Individual consumer surplus: the net gain to an individual buyer from the purchase of a good; equal to the difference between the buyer"s willingness to pay and the price paid. Total consumer surplus: the sum of the individual consumer surpluses of all the buyers of a good in a market. Consumer surplus a term often used to refer both to individual consumer surplus and to total consumer surplus. The total consumer surplus generated by purchases of a good at a given price is equal to the area below the demand curve but above that price. A fall in the price of a good increases consumer surplus through two channels: