ECN 104 Lecture Notes - Ayaan Hirsi Ali, Steven Levitt, Counterpoint

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If you would persuade, you must appeal to interest rather than intellect. every day we are confronted by persuasion. Food makers want us to buy their newest products, while movie studios want us to go see the latest blockbusters. Because persuasion is such a pervasive component of our lives, it is easy to overlook how we are influenced by outside sources. Freakonomics by steven levitt, capitalism: a love story, by michael moore, and throughout. Despite being three different forms of text, all three can be linked through the use of similar pervasive techniques such as humour and imagery to grasp and maintain the attention of their audience and convey their respective messages. Freakonomics: using humor through storytelling and using analogies to discuss unanswered questions and curious topics which appeal to today"s generation. (also same as michael moore about keeping focus)

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