ECN 101 Lecture Notes - Lecture 3: Deadweight Loss, Price Floor, Economic Surplus

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Chapter 3 willingness to pay: maximum price at which one would buy good. Individual consumer surplus is the net gain to an individual buyer from the purchase of a good: willingness to pay price paid. Total consumer surplus: sum of the individual consumer surpluses of all the buyers of a good. consumer surplus, used to refer to both individual and total consumer surplus. Rational consumer: act consistently to maximize their well-being. Potential seller"s cost lowest price at which he or she is willing to sell a good. Individual producer surplus the net gain to a seller from selling a good: price received selle(cid:396)"s (cid:272)ost. Total producer surplus: sum of the individual producer surpluses of all the sellers of a good. Total surplus: sum of the producer and the consumer surplus. Fairness, or equity, is often in conflict with efficiency: because society cares about equity, government intervention in a market that reduces efficiency while increasing equity can be justified.

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