“If you would persuade, you must appeal to interest rather than intellect.” Every day we are
confronted by persuasion. Food makers want us to buy their newest products, while movie studios
want us to go see the latest blockbusters. Because persuasion is such a pervasive component of our
lives, it is easy to overlook how we are influenced by outside sources. Persuasion is exemplified in
“Freakonomics” by Steven Levitt, “Capitalism: A Love Story,” by Michael Moore, and throughout
Ayaan Hirshi Ali’s Nomad lecture. Despite being three different forms of text, all three can be
linked through the use of similar pervasive techniques such as humour and imagery to grasp and
maintain the attention of their audience and convey their respective messages.
Freakonomics: using humor through storytelling and using analogies to discuss unanswered
questions and curious topics which appeal to today’s generation. (Also same as Michael Moore
about keeping focus)
Capitalism: A Love Story: Throughout the documentary Michael Moore uses humor in many areas
of the movies to draw the viewers in and keep their attention. For example, he uses basic humour
like a clip of the internet of a cat flushing the toilet and a song and video clip mocking Cleveland.
He also does various stunts which amuse his audience, like the citizens arrest at a big bank. The
use of humour in Capitalism: A Love Story is used to draws viewers in so they don’t lose focus
among all the facts and statistics.
(Come up with 3 good examples where he uses humor to explain a point or topic)
Ayaan Hirshi Ali Nomad Lecture: Humour and Irony about the angels on the left and right
shoulder to emphasis sarcasm and “stupidity.” Her intention is to give the audience what they came
to hear. This line does not make sense.
Come up with 2 examples at least that explains how she uses humor and what message is she
trying to give to the audience by using humor?
Freakonomics: Combined with statistical and factual information to allow the audience to grasp the
extent and importance of the information/topic being presented.
(Name 1-2 examples – have this prepared beforehand)
Capitalism: A Love Story: Flom’s protest imagery has been seen in Michael Moore’s film
“Capitalism: A Love Story,” Inspired by the hip hop movement, Flom uses graffiti and
appropriated imagery to create images that are a visual p